diff --git a/.coveragerc b/.coveragerc
index 3baaf659a..3105409ba 100644
--- a/.coveragerc
+++ b/.coveragerc
@@ -1,3 +1,19 @@
 [run]
+branch = true
 include = scrapy/*
-omit = scrapy/xlib*,scrapy/tests*
+omit =
+  tests/*
+  scrapy/xlib/*
+  scrapy/conf.py
+  scrapy/stats.py
+  scrapy/project.py
+  scrapy/utils/decorator.py
+  scrapy/statscol.py
+  scrapy/squeue.py
+  scrapy/log.py
+  scrapy/dupefilter.py
+  scrapy/command.py
+  scrapy/linkextractor.py
+  scrapy/spider.py
+  scrapy/contrib/*
+  scrapy/contrib_exp/*
diff --git a/.travis.yml b/.travis.yml
index d714c0ff8..aee08919e 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -7,8 +7,11 @@ env:
  - TOXENV=py33
  - TOXENV=docs
 install:
- - pip install -U tox twine wheel
+ - pip install -U tox twine wheel codecov coveralls
 script: tox
+after_success:
+  - codecov
+  - coveralls
 notifications:
   irc:
     use_notice: true
diff --git a/README.rst b/README.rst
index 7006925ae..ec3604875 100644
--- a/README.rst
+++ b/README.rst
@@ -18,6 +18,10 @@ Scrapy
    :target: https://github.com/scrapy/scrapy/wiki/Python-3-Porting
    :alt: Python 3 Porting Status
 
+.. image:: https://img.shields.io/codecov/c/github/scrapy/scrapy/master.svg
+   :target: http://codecov.io/github/scrapy/scrapy?branch=master
+   :alt: Coverage report
+
 
 Overview
 ========
diff --git a/tests/requirements-py3.txt b/tests/requirements-py3.txt
index 8f9e22f0b..e37a2e68d 100644
--- a/tests/requirements-py3.txt
+++ b/tests/requirements-py3.txt
@@ -1,4 +1,5 @@
 pytest>=2.6.0
 pytest-twisted
+pytest-cov
 testfixtures
 jmespath
diff --git a/tests/requirements.txt b/tests/requirements.txt
index 4f1520021..452a884e0 100644
--- a/tests/requirements.txt
+++ b/tests/requirements.txt
@@ -3,5 +3,6 @@ mock
 mitmproxy==0.10.1
 netlib==0.10.1
 pytest-twisted
+pytest-cov
 jmespath
 testfixtures
diff --git a/tox.ini b/tox.ini
index 9e5b2fa13..806219898 100644
--- a/tox.ini
+++ b/tox.ini
@@ -15,7 +15,7 @@ deps =
     leveldb
     -rtests/requirements.txt
 commands =
-    py.test {posargs:scrapy tests}
+    py.test --cov=scrapy {posargs:scrapy tests}
 
 [testenv:precise]
 basepython = python2.7
@@ -34,7 +34,7 @@ basepython = python2.7
 commands =
     pip install -U https://github.com/scrapy/w3lib/archive/master.zip#egg=w3lib
     pip install -U https://github.com/scrapy/queuelib/archive/master.zip#egg=queuelib
-    py.test {posargs:scrapy tests}
+    py.test --cov=scrapy {posargs:scrapy tests}
 
 [testenv:py33]
 basepython = python3.3