diff --git a/.travis.yml b/.travis.yml
index 3652e856e..78a0b4626 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -32,4 +32,4 @@ deploy:
     tags: true
     all_branches: true
     repo: scrapy/scrapy
-    condition: "$TOXENV == py27 && $TRAVIS_TAG =~ ^[0-9]\\.[0-9]*[02468]\\."
+    condition: "$TOXENV == py27 && $TRAVIS_TAG =~ ^[0-9][.][0-9]*[02468][.]"